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Home Uncategorized Why does the bottle package of nongnongshan spring say “drinking natural water” instead of “natural drinking water”?

Why does the bottle package of nongnongshan spring say “drinking natural water” instead of “natural drinking water”?

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Right next to the big characters “nongnongshan spring”, there is a line of small characters that says “drinking natural water” instead of “natural drinking water”. Why??

China’s packaging water industry is mainly divided into four categories: natural mineral water, purified water, natural water and emerging mineral water. Facing the huge consumer market, the competition between them has never stopped and intensified
according to the public information, the enterprises in the packaging water industry that oppose mineral water are mainly nongnongshan spring
nongnongshan spring focuses on drinking natural water, claiming to be taken from Qiandao Lake in Zhejiang, which is obviously competitive with mineral water. However, nongnongshan spring is famous in the industry for its repeated opposition to mineral water. According to industry experts, nongnongshan spring, as a representative, voted against mineral water when it was approved by the state, but it was also the only negative vote, so it failed to prevent the recognition of mineral water in the general principles of beverages.

China’s packaging water industry is mainly divided into four categories: natural mineral water, purified water, natural water and emerging mineral water. Facing the huge consumer market, the competition between them has never stopped and intensified. According to the public information, the enterprises in the packaging water industry that oppose mineral water are mainly nongnongshan spring. Nongnongshan spring focuses on drinking natural water, claiming to be from Qiandao Lake in Zhejiang, which is obviously competitive with mineral water. However, nongnongshan spring is famous in the industry for its repeated opposition to mineral water. According to industry experts, nongnongshan spring, as a representative, voted against mineral water when it was approved by the state, but it was also the only negative vote, so it failed to prevent the recognition of mineral water in the general principles of beverages. According to the reporter, since March 1 last year, nongnongshanquan has submitted objections to the AQSIQ three times, but they have not been adopted. In history, nongnongshanquan has always been known for being good at water warfare. Since 2000, nongnongshan spring has opened the prelude to the “water species dispute”, pointing at Wahaha, robust and other purified water, and claiming that mountain spring water is the best drinking water. Through a series of “war of words” and marketing planning, nongnongshan spring stood out in the industry and entered the top three of China’s drinking water. Over the past two years, Nongfu mountain spring has launched a “pH” war again. On the grounds of low pH value, it continues to bombard its peers, setting off its weak alkaline mountain spring water source. According to the analysis of insiders, what the water species dispute actually reveals is the fierce competition in the industry, which needs to achieve the marketing effect through alternative publicity modes. Pure water and mineral water, such as Wahaha, Master Kang and Yibao, have built factories around the city, greatly reducing the logistics cost; As the water source of nongnongshan spring is far away from big cities and the logistics cost is high, the main publicity caliber is natural. Only by highlighting the differentiation of its products can nongnongshan spring stand out from many brands. From the current market of packaged drinking water in China, before 2000, the market was mainly composed of purified water, natural water and natural mineral water. After 2002, mineral water suddenly emerged, resulting in the tripartite confrontation of mineral water, purified water and natural water. The products represented by Kangshifu mineral water account for about 25% of the market share. However, when Kangshifu mineral water was hit by the “six doors”, the market share fell sharply, and at present, it is less than 22%. Obviously, the market share is divided by other brands of packaged water. In fact, the reporter’s investigation shows that there is no suspense about the “six doors” of mineral water. During a series of interviews and investigations, it is not difficult to find the difficult situation and great pressure of all enterprises in the packaging water industry. Compared with traditional industries, China’s packaging water industry is not mature. Compared with the rapidly growing market demand, its development and growth is so deformed and lagging behind. As a senior person in the industry who asked not to be named said, China’s dairy industry can learn from the past. As a member of the market, the growing Chinese packaging water market can not stand the toss. On the premise of safety and quality assurance, any dispute with additional commercial interests is childish and rash. What we hope is the healthy development of this market, not another dairy tragedy. In addition, as mentioned above, during the two sessions of this year, Bai Guangxin, deputy to the National People’s Congress and chairman of Jilin Forest Industry Group, submitted the proposal on banning the addition of food additives in drinking water to the Standing Committee of the National People’s Congress. Although this has become a sharp weapon for some media to attack mineral water, the reporter also learned that Chairman Bai Guangxin himself is also involved in the natural mineral water industry, and the identity of stakeholders makes many people question the original intention of his motion. The survival way of mineral water in fact, aside from those specious arguments, a core question has surfaced, that is, as a packaged water category, is mineral water safe? There are two core questions about the safety of mineral water, one is whether mineral additives are safe, and the other is whether low pH is harmful to health. “More, healthier life” advocated by Master Kang mineral water has just become the key to being accused of additives. Experts and insiders interviewed by the reporter generally believe that as a category of packaged water, mineral water has its practical significance of reasonable existence. In short, purified water plus minerals has become our common mineral water. Under the realistic conditions of high cost and insufficient resources of mineral water, the emergence of mineral water in China with a large population can be described as a matter of filling the interlayer demand – many people are not satisfied with the non nutrition of purified water and are unable to consume expensive mineral water for a long time. Based on this market smell, as the derivation of mineral water category, Master Kang has invested more than US $1 billion to vigorously advance into this segment in recent years. It is undeniable that Master Kang has achieved great commercial success in this market segment and occupied an attractive market share. Yang Qianhui, R & D director of Master Kang, told reporters that the potassium chloride and magnesium sulfate added to the mineral water they produce are added with reference to the domestic food additive standards and food nutrition fortifier standards respectively, and there are no illegal or safety problems. Master Kang believes that the proper addition of minerals to purified water can not only make up for the loss of minerals in purified water, but also increase the human body’s intake of several minerals, which is suitable for the needs of Chinese residents. Yang Qianhui further said that after the water is purified by reverse osmosis (i.e. with purified water as the carrier), minerals and trace elements that meet the general needs of people are added to the water in an appropriate way to make mineral drinking water. On the basis of improving drinking water quality and drinking water safety and sanitation indicators, the nutritional composition of water is increased. Minerals in ionic state in water are easy to be absorbed by human body, and minerals and water are evenly mixed, and there will be no mutual reaction between minerals.

China’s packaging water industry is mainly divided into four categories: natural mineral water, purified water, natural water and emerging mineral water. Facing the huge consumer market, the competition between them has never stopped and intensified
according to the public information, the enterprises in the packaging water industry that oppose mineral water are mainly nongnongshan spring
nongnongshan spring focuses on drinking natural water, claiming to be taken from Qiandao Lake in Zhejiang, which is obviously competitive with mineral water. However, nongnongshan spring is famous in the industry for its repeated opposition to mineral water. According to industry experts, nongnongshan spring, as a representative, voted against mineral water when it was approved by the state, but it was also the only vote against it. Therefore, it failed to prevent the recognition of mineral water in the general principles of beverages

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according to the national regulations, natural water cannot be used, and only water can be used. Therefore, it is used to mark that natural water can be used directly; Natural mineral water is quoted in the national standard (GB 8537-2008)

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