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What are the contents of packaging design

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What are the contents of packaging design and what are the specific contents? Including handbags, gift boxes and what else?

functional concept of packaging design
1. Safety concept
ensuring the safety of goods and consumers is the most fundamental starting point of packaging design. In the design of commodity packaging, the safety protection measures in storage, transportation, exhibition, carrying and use should be considered according to the attributes of commodities. Different commodities may need different packaging materials
2. Production concept
while ensuring beautiful shape, packaging design must consider whether the design can realize accurate, rapid and batch production, and whether it is conducive to workers’ rapid and accurate processing, forming, loading and sealing
in the design of commodity packaging, appropriate packaging materials should be selected according to the attributes, use value and consumer groups of commodities, strive to unify the form and content, and fully consider saving production and processing time, so as to speed up the circulation of commodities
3. Humanization concept
excellent packaging design must adapt to the storage, transportation, exhibition and sales of goods, as well as the carrying and opening of consumers
4. Concept of environmental protection
the awareness of environmental protection in modern society has become the consensus of most countries in the world. In the trend of ecological and environmental protection, only the commodity packaging design that does not pollute the environment and does not harm human health can become the final choice of consumers.

at present, packaging design is mainly divided into the following two categories:
1. Art design: mainly external packaging graphic design
2. Structural design: it mainly designs the cushioning structure of inner packaging. The knowledge involved includes material properties, standards, cushioning theoretical knowledge, test process, design experience, drawing tools, etc
packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers’ desire to buy. We firmly believe that packaging is a powerful means to establish the affinity between products and consumers. In today’s economic globalization, packaging and commodities have been integrated. As a means of realizing commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption. It is an important topic that enterprises and designers have to pay attention to. The function of packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation, promote sales and improve product added value. As a comprehensive discipline, packaging has the duality of the combination of goods and art.

packaging design refers to the container structure modeling and packaging beautification and decoration design for packaged goods by selecting appropriate packaging materials and using ingenious technological means
for details, see Ke/View /106922
I hope my answer can give you some help!!


successful packaging design must have the following five key points:
shelf impression
appearance pattern
trademark impression
description of functional features

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